How To Create Content Marketing for Your Higher Education, and K12 Education

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What is content creation in marketing?

It is generating messages that connect with our target audience, motivating action on their journey towards engaging with a brand or making purchasing decision for themselves.

Types of content:

1. Blogs
2. Videos
3. Images
4. Infographics
5. Social Media Content
6. Games
7. Podcasts
8. Online experiences
9. Offline experiences
10. Polls
11. Surveys
12. Interviews
13. Reports
14. White papers
15. Books
16. Magazines
17. Webinar

5 Steps to creating content marketing.

1. Know your Why? What are you trying to achieve as a brand? Is it generating messages that connect with our target audience, motivating action on their journey towards engaging with a brand or making purchasing decision for themselves.
   
   
2. Is your content for brand awareness, generate leads, drive sales, grow your social media community, increase search ranking/SEO, and to improve your brand reputation.
   
   
3. Understand the algorithms and content type of your preferred platforms.
   
   
4. What is your brand archetype, that way will message to your audience will be clear.
   
   
5. Understand your audience and their content type.

Content trends for 2024

1. Videos/Reels
2. Artificial Intelligence
3. Podcast
4. X space (Formerly Twitter
5. Blogging
6. Instagram/Facebook Live
7. Webinars
8. IG Story
9. Community and groups
10. Website content

Content strategy for 2024

1. Influencer marketing
2. Content Collaboration
3. Be data led.

How to measure your content KPI

1. Did I communicate my message well?
2. Did my content format suit the audience intent and platform?
3. Did my content meet my target audience need or did it solve a problem?
4. What metrics are I measuring?

Bonus Content: How algorithms work

1. Engagement traits
2. Time spent on the platform.
3. Time spent on your content.
4. Relevancy of your content
5. Recentness of your content
6. Relationship with your audience/ followers
7. Understanding of Call To Action - (CTA)